Privacy Policy

PRIVACY POLICY

1) INFORMATION ON THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER
1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Isabelle Melbourne. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE
When using our website purely for informational purposes, i.e., if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called “server log files”). When you access our website, we collect the following data, which are technically necessary for us to display the website to you:

  • Our visited website

  • Date and time at the moment of access

  • Amount of data sent in bytes

  • Source/reference from which you came to the page

  • Browser used

  • Operating system used

  • IP address used (if applicable: in anonymized form)

Processing is carried out pursuant to Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. A transfer or other use of the data does not take place. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) COOKIES
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us or our partner companies (third-party cookies) to recognize your browser upon your next visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified duration, which may differ depending on the cookie.

Some cookies serve to simplify the ordering process by storing settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data are also processed by individual cookies implemented by us, the processing takes place either pursuant to Art. 6(1)(b) GDPR for the execution of the contract or pursuant to Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

We may cooperate with advertising partners who help us make our Internet presence more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we cooperate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the paragraphs below.

Please note that you can set your browser to inform you about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACT
When contacting us (e.g., via contact form or email), personal data are collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in answering your request pursuant to Art. 6(1)(f) GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for processing is Art. 6(1)(b) GDPR. Your data will be deleted after final processing of your request, this is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations oppose this.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT PROCESSING
Pursuant to Art. 6(1)(b) GDPR, personal data are collected and processed if you provide them to us for the purpose of executing a contract or when opening a customer account. Which data are collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be carried out by sending a message to the above-mentioned address of the controller. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial law retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or we have reserved the right to further use of data that is legally permitted, of which we will inform you below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING
6.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Any further data may be provided voluntarily and is used to address you personally. For the dispatch of the newsletter, we use the so-called double opt-in procedure. This means that we will only send you an email newsletter once you have expressly confirmed that you agree to receive newsletters. We will then send you a confirmation email, asking you to confirm by clicking on a corresponding link that you wish to receive newsletters in the future.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address entered by your Internet service provider (ISP) as well as the date and time of registration in order to trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter are used exclusively for advertising purposes by way of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we have reserved the right to further data use which is permitted by law and of which we inform you in this policy.

6.2 Newsletter dispatch to existing customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising pursuant to Art. 6(1)(f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any mailings. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the controller named at the beginning. For this, you will only incur transmission costs according to the basic rates. Upon receipt of your objection, the use of your email address for advertising purposes will be stopped immediately.

7) Data Processing for Order Handling

7.1 To process your order, we work together with the following service providers who support us in whole or in part in the execution of concluded contracts. Certain personal data are transmitted to these service providers according to the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. Your payment data will be passed on to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we expressly inform you of this below. The legal basis for the transfer of data is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Services)

  • PayPal
    For payments via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” via PayPal, we pass on your payment data to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”), as part of payment processing. The transfer takes place pursuant to Art. 6(1)(b) GDPR and only insofar as this is necessary for payment processing.
    PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6(1)(f) GDPR based on PayPal’s legitimate interest in determining your ability to pay. The result of the credit check with regard to the statistical probability of default is used by PayPal to decide on the provision of the respective payment method.
    The credit report may contain probability values (score values). Insofar as score values are included in the result of the credit report, these are based on a scientifically recognized mathematical-statistical procedure. In particular, address data are included in the calculation of the score values. Further data protection information, including information about the credit agencies used, can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
    You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

  • SOFORT
    If the payment method “SOFORT” is selected, payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we pass on the information provided during the ordering process along with the information about your order in accordance with Art. 6(1)(b) GDPR. SOFORT is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on solely for the purpose of payment processing with the payment service provider SOFORT and only insofar as it is necessary for this purpose. Further information about SOFORT’s data protection regulations can be found at: https://www.klarna.com/sofort/datenschutz.

8) Use of Social Media: Social Plugins

8.1 Facebook Plugins with Shariff Solution
Our website uses so-called social plugins (“plugins”) of the social network Facebook, operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”). In order to increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins, but only using an HTML link. This integration ensures that when you call up a page of our website containing such buttons, no connection is yet established with Facebook’s servers. If you click on the button, a new browser window opens and calls up the Facebook page, where you can interact with the plugins there (possibly after logging in).
Facebook Inc., headquartered in the USA, is certified under the US-European “Privacy Shield” data protection agreement, which ensures compliance with the level of data protection applicable in the EU.
The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights in this regard and settings options for protecting your privacy can be found in Facebook’s privacy policy: https://www.facebook.com/policy.php

9) Use of Social Media: Video Use

Use of YouTube Videos
This website uses the YouTube embedding function to display and play videos of the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).
Here, the extended data protection mode is used, which, according to the provider, only initiates the storage of user information when the video is played. If playback of embedded YouTube videos is started, the provider uses YouTube cookies to collect information about user behavior. According to “YouTube,” these are used, among other things, to record video statistics, improve user-friendliness, and prevent abusive practices.
If you are logged into Google, your data will be directly assigned to your account when you click on a video. If you do not want this assignment with your YouTube profile, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them. Such evaluation is carried out in particular pursuant to Art. 6(1)(f) GDPR based on Google’s legitimate interests in displaying personalized advertising, market research, and/or the needs-based design of its website. You have the right to object to the creation of these user profiles, but you must contact YouTube to exercise this right.
Regardless of whether the embedded videos are played, a connection to the Google network “DoubleClick” is established each time this website is accessed, which may trigger further data processing without our influence.
Google Ireland Limited, headquartered in Ireland, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the level of data protection applicable in the EU.
Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy

10) Online Marketing

Use of Google AdWords Conversion Tracking
This website uses the online advertising program “Google AdWords” and, within Google AdWords, conversion tracking by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google AdWords to draw attention to our attractive offers with the help of advertising materials (so-called Google AdWords) on external websites. Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. In doing so, we pursue the interest of showing you advertising that is of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an AdWords ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.
Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across websites of AdWords customers. The information collected using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users.
If you do not want to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising pursuant to Art. 6(1)(f) GDPR.
Google Ireland Limited, headquartered in Ireland, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the level of data protection applicable in the EU.
You can find more information about Google’s privacy policy at the following Internet address: https://www.google.de/policies/privacy/

11) Web Analysis Services

Google (Universal) Analytics
This website uses Google Analytics, a web analysis service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google Analytics uses so-called “cookies,” which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is generally transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC in the USA.
This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes direct personal reference. Through the extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google LLC server in the USA and shortened there.
On our behalf, Google uses this information to evaluate your use of the website, to compile reports on website activity, and to provide us with other services related to website and Internet usage. The IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google.
All processing is carried out pursuant to Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
You can prevent the storage of cookies by setting your browser software accordingly; however, please note that if you do so, you may not be able to use all the functions of this website fully. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en
Alternatively to the browser plugin or within browsers on mobile devices, please click the following link to set an opt-out cookie that will prevent the future collection of data by Google Analytics within this website: Deactivate Google Analytics. (The opt-out cookie works only in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again).
Google Ireland Limited, headquartered in Ireland, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the level of data protection applicable in the EU.
Further information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en

12) Rights of the Data Subject

The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) against the controller with regard to the processing of your personal data, about which we inform you below:

  • Right of access pursuant to Art. 15 GDPR

  • Right to rectification pursuant to Art. 16 GDPR

  • Right to erasure (“right to be forgotten”) pursuant to Art. 17 GDPR

  • Right to restriction of processing pursuant to Art. 18 GDPR

  • Right to notification pursuant to Art. 19 GDPR

  • Right to data portability pursuant to Art. 20 GDPR

  • Right to withdraw consent granted pursuant to Art. 7(3) GDPR

  • Right to lodge a complaint with a supervisory authority pursuant to Art. 77 GDPR

13) Right to Object

If we process your personal data within the framework of a balancing of interests based on our overriding legitimate interest pursuant to Art. 6(1)(f) GDPR, you have the right to object at any time, for reasons arising from your particular situation, to this processing with effect for the future.

If you exercise your right to object, we will stop processing the data concerned. However, further processing remains reserved if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights, and freedoms, or if the processing serves the establishment, exercise, or defense of legal claims.

If your personal data are processed by us for direct advertising purposes, you have the right to object at any time to the processing of personal data concerning you for such advertising. You may exercise the objection as described above.

If you exercise your right to object, we will stop processing the data concerned for direct advertising purposes.

14) Duration of Storage of Personal Data

The duration of the storage of personal data is measured according to the respective statutory retention period (e.g., retention periods under commercial and tax law). After the expiry of the period, the corresponding data are routinely deleted, provided that they are no longer necessary for the performance or initiation of a contract and/or there is no legitimate interest on our part to continue storing them.